How to Promote Your Patreon
Earlier, if people wanted to try crowdfunding for monetizing your creative works, then the only way was to create a Kickstarter campaign and raise the money. There are also other platforms like Indiegogo. These sites have helped raise billions over the years for the creative community across the world. Also, there’s no discrimination. All types of creative ventures are appreciated. But the problem arises when you wish to crowdfund on a continuous basis and want your fans around the world to support you on a monthly basis or maybe on a per creation basis. But platforms like Kickstarter aren’t equipped for that.
But there’s a platform called Patreon that does exactly that. This crowdfunding platform enables creators to earn either a monthly payment from fans or a payment per creation. The platform caters to all creators, be it musicians, artists, YouTubers, journalists, painters, etc. – basically anyone creative who creates regular content and would like to earn from it.
Here are a few tips on how to promote your Patreon campaign:
1. Create your Own Fan Base
There are many creators who end up making thousands of dollars per month from their patreon campaigns. People misunderstand that Patreon builds a fan base for creators. But that’s not the case. It’s the creator’s responsibility to engage with people who express an interest in their work and expand the fan base.
2. Regular Content Creation
When people are supporting you, they expect to see some regular work from the creator’s side. Otherwise, they would not feel like they are getting much out of their investment. So try to keep it regular. In case you just wish to create major works only a few times a year, then Kickstarter would be a better option.
3. Promote your Patreon Campaign on Social Platforms
If, as a creator, you have a social media following, then the best way to get supporters is to let your social media followers know about your campaign. Since these people have known you for a while, there’s a high chance that they would support your endeavors.
4. Goal Setting for Funds Raised
While raising money, it is a good habit to always set goals. Setting goals let your supporters know that you are dead serious about your work and would finish it on time. Also, supporters like to see the progress on the work they are putting money in. So setting goals is the perfect way to depict that.
5. Posting a Video for Personal Connection
Posting a concise video helps content creators to get close to their followers. It is highly recommended that the video should be about you asking them to support you. It should be a general video that depicts your personal struggles and milestone moments with your ongoing project. This way your supporters would feel more connected with the work they are financially supporting.
6. Create a Level-Based Rewards Program
Offering some reward options for supporters at $1-$2 subscription level is an amazing idea. Many supporters like to support multiple creators at $1-$2 subscriptions. This is the kind of audience that content creators should aim for. There should also be some higher reward options for the big spenders. Basically, reward tiers should be a combination for both.
But in case you are offering physical rewards, ensure that you keep in mind the shipping costs. For overseas supporters, you might end up spending more than you actually earn if you don’t keep in mind the shipping costs.
7. Personalized Messages
People are backing your hard work and paying money for you to pursue your passion. So from time-to-time, it’s a good idea to make them feel wanted and important. The best way t achieve that is to send them personalized messages. Let them know how grateful you are for their support and appreciate their help at every step of the way. Moreover, once you start getting personally involved with your supporters, they are more likely to stick with you for the rest of the journey.
So, in conclusion, these are just a few strategies that content creators can adhere to to make the most out of there Patreon campaign. It is always a good feeling when your content sells. But this might not be true every time. Sometimes even good content has its bad day. All you can do is be methodical with your approach and keep in mind the strategies that we have listed above. You will need to devise your campaign in a way that it gives you the maximum return.
Also, you have to keep your supporters close. They should, at every point of your journey, feel like they are connected with your work. They should feel like they have been a significant part of the journey. You should ensure that they are emotionally invested in your project. Only then you will be able to reap the maximum benefits.