How to Promote an Etsy Shop.
Congratulations, starting your own business is a daunting task, but you did it! A single person business usually focuses a great deal on the product. And that makes sense. If you’re selling personalized mugs, handcrafted in your basement, you want the cups to turn out better than your wildest dreams will permit. The demand for a great product has to be supplied with valued goods.
Here’s the crux with Etsy websites. Have you thought of how to promote the Etsy shop? All of your efforts, energies and creative juice has gone into the product, do you have any left in you? Don’t worry. Here’s how to promote your Etsy shop without exhausting yourself.
Establish a social media presence
Have you activated an Instagram account yet? It’s a great way to create fun and engaging content with potential buyers. Don’t be afraid to put money into your posts. The more people see your gorgeous goods, the better! Don’t stop an Instagram account. Create a twitter and facebook page to reach a versatile demographic.
Contact Influencers and bloggers.
Provide influencers with free goods, and in return, they should add an image, link and social media information in a blog post or on an Instagram image. It’s an easy way to get sponsored posts out there. Try the app Collabor8 – there’s a versatile amount of influencers.
Ensure that your SEO is great
Here’s how to promote an Etsy shop without contacting anyone or paying to advertise your posts. Your Etsy store should be optimized so that Google will rank your pages highly. They also have website monitoring features to help you track changes made on the website. Speaking of SEO, create a blog! Use relevant keywords describing your end product, to monitor more organic research.
Promo Codes and Exclusive Deals
Signing up for an email service has to come with benefits. Include promo codes and private sales in the newsletters, and give influencers a unique promo code for their followers. Everyone wants to feel special, and a great deal. Keep in mind that the emails should not be promotional per se; they should provide the audience with something that they do not already have. Such as a promo code for hotels.
Take Advantage of Etsy’s Apps
When wondering how to promote an Etsy shop, look within the website itself. It’s been around the block and knows how to help its users. Etsy has a wide variety of apps that can help you with marketing your website. Consider the Etsy Marketing Tool and the 20 Second Catalog Builder.
Create Engaging Newsletters
Don’t underestimate the power of an excellent newsletter. Despite what your preconceptions of newsletters are, it’s a great way to market your goods. To master email marketing, you must have a mailing list. Sign up with an email service like MailChimp to help you design your newsletters. The best newsletters have an interesting subject, a call to action at the top, and moving images that engage the reader.
Collaborations with brands
Cross-promotion is an excellent solution to marketing an Etsy shop. It’s hard work to put yourself out there, but it’s worth it. Here’s how to promote your Etsy shop with the help of your peers. Look for brands with similar values and aesthetic as yours. Suggest collaborating on a product that you both sell. You can use blog posts, newsletters, and social media for advertising your collaboration.
Pinterest Group Boards
Pinterest is an underestimated marketing tool! Try out group boards collaborative boards where Etsy businesses sell their best selling items. They usually have a large following; it’s great exposure.
Look at your Data.
Even though it might be tempting to make more products or create more content, consider where you fall short in traffic. The Pareto Principle indicates that only 20% of your actions lead to 80% of your revenue.
It’s important to understand where your traffic comes from so that you can take full advantage of such channels. Moreover, it will give you an idea of where you have room to improve. If your organic traffic is lower, consider upgrading your SEO. If your traffic thrives through Instagram, take advantage of this and offer the followers promo codes or competition giveaways.
The more data, the better, instead of guessing what your customers want, data will let you know what they are interested in seeing more of.